Dentsply Sirona recently acquired the assets of Propel Orthodontics, a company that manufactures and sells orthodontic devices worldwide, opening up opportunities to advance clear aligner and orthodontic treatment.
The product lines acquired, including the VPro device and the Fastrack Mobile App, are described as key differentiators as they improve treatment times and patient comfort, according to a press release. They also add digital capabilities to the company’s Byte and SureSmile businesses to improve patient engagement and treatment monitoring.
Propel’s at-home High Frequency Vibration (HFV) product line consists of the VPro5®, VPro+™, and VPro™ and supports both active treatment and retention in 5 minutes per day. When used as part of an orthodontic treatment plan, this easy-to-use device featuring patented high frequency vibrational technology can increase patient comfort and may reduce overall treatment time.
Dentsply Sirona also will continue to enhance the VPro Fastrack App, which helps patients and providers remotely monitor orthodontic treatment plans.
“With the acquisition of the assets of Propel Orthodontics, Dentsply Sirona takes another step to position the company as a leading innovator in the fast-growing clear aligner market,” Dentsply Sirona CEO Don Casey said, according to the release. “It is the perfect match to Byte, and our SureSmile business, and is also a strong strategic fit with Dentsply Sirona. The acquisition supports innovation in the orthodontics space of Dentsply Sirona as well as the capacity to further invest in the future product development in this area.”
Byte, acquired by Dentsply Sirona in December 2020, already includes the VPro product, labeled as HyperByte, in every treatment. Dentsply Sirona will also work on launching new branding as part of the SureSmile portfolio for the professional market after the integration of the assets of Propel Orthodontics and will continue to sell VPro directly to dental professionals.
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