A Sustainably-Focused Oral Care Product that Makes Flossing Easy, Quick and, Dare We Say, Fun
MANHATTAN BEACH, CALIFORNIA – Flaüs, a Los Angeles native start-up in the oral care category, announces the launch of their signature electric flosser with a market-launching Indiegogo campaign.
Flaüs’ innovative electric flosser brings together an unprecedented passion for utility, design, and sustainability to the routine act of flossing. With 12,000 sonic vibrations per minute and replaceable, toxin-free floss, Flaüs moves quickly and gently between tight teeth, removing stubborn plaque and debris from places your toothbrush can't access. The sonic vibrations help save you time as well as provide a robust clean and gentle, stimulating gum massage.
Flaüs is equipped with an ergonomic handle to easily reach the nooks and crannies while keeping fingers and uninvited germs out of your mouth, a feature especially helpful for anyone with dexterity issues or a small mouth. Flaüs has its own built-in LED tracking technology that offers visual cues to help you keep up healthy habits and stay accountable. Flaüs is waterproof, travel-friendly, and rechargeable, lasting up to one (1) month on a single charge.
“Flaüs not only benefits the avid flosser seeking a better experience but also those who do not floss due to it being painful, gross, time-consuming, and difficult,” says Samantha Coxe, co-founder and CEO of Flaüs. “It was created in collaboration with dental professionals for an easy, quick, and comfortable clean,” she continues.
"Flaüs makes flossing easy, provides a great clean, and is gentle on gums,” explains board-certified dentist and surgeon, Vivian Roknian, DMD. “Being a dentist, I am picky about what I personally use and recommend for my patients - and I love Flaüs,” she continues.
Flossing can help protect you from far more than just cavities. While eating a balanced diet and exercising regularly are important to maintaining physical well-being, health-conscious consumers should not stop there as good overall health starts with good oral health. Flossing allows you to remove plaque from between the teeth and underneath the gums, which account for 40% of a tooth’s surface that a toothbrush can’t access. Failure to remove plaque from these areas can cause gingivitis or periodontitis, which, in turn, can lead to tooth loss and other serious illnesses like Alzheimer’s, diabetes, and heart disease. According to data from the Centers for Disease Control and Prevention, nearly half of Americans aged 30 years or older have gum disease. "I tell my patients to floss the teeth they want to keep. In my practice, it's clear that people who floss daily have healthier gums and keep their teeth longer. In fact, patients who have early-stage cavities between their teeth often stop or reverse that decay by flossing daily as well as brushing and maintaining good oral hygiene," adds Dr. Roknian.
Traditional string floss and floss picks can be harmful to the environment. “We were shocked to learn that more than 8 million tons of plastic, including toothbrushes and dental floss, are released into the oceans each year,” says Taylor Jolin, co-founder of Flaüs. With this in mind, Flaüs was crafted from plant-based materials and infinitely sustainable aluminum. Flaüs comes with a 3-month supply of Flaüs heads, which are for daily use, easy to replace, biodegradable, and compostable. “We believe innovation should not come at the expense of the environment,” Jolin says. “To further our commitment to the planet, we pledge to stop 100 plastic bottles from reaching the ocean for every Flaüs sold,” he continues.
This exciting innovation will be available for pre-order soon via Indiegogo and you can snag the early bird rate of $79.99 instead of the $149.99 standard retail price. The set includes the Flaüs electric flosser, a 3-month supply of replaceable Flaüs heads, charger, and magnetic mirror mount.
Feature highlights
Sonic vibrating head (12,000 gentle vibrations/minute)
Ergonomic handle for finger-free flossing
Rechargeable battery that lasts up to 1 month on a single charge
Waterproof (IP67) and travel-friendly
Made from sustainable materials
7 smart LEDs for built-in tracking
Biodegradable, replaceable Flaüs heads
Toxin-free (PFAs-free) floss
Magnetic mirror mount keeps countertop clutter-free
Beautiful design