Philips reveals revolutionary connected proposition to eliminate missed spots for a complete clean every time
90 percent of patients surveyed said that Philips Sonicare FlexCare Platinum Connected real time brushing feedback helps them brush with better technique
Stamford, Conn. – As part of an ongoing mission to help improve people’s lives through meaningful innovation, Philips Sonicare, the number one recommended power toothbrush brand by dental professionals, has revealed its first ever adult connected proposition. Patients can finally see a clear picture of their brushing habits. The easy-to-use Philips Sonicare FlexCare Platinum Connected reveals patients’ habits and helps coach them to no longer miss spots, apply too much pressure, avoid scrubbing and focus on trouble spots. With a clear view of their habits, patients can stop brushing blind and start a better oral care routine.
In a world where 90 percent of the global population will suffer from an oral disease during their lifetime, Philips designed Philips Sonicare FlexCare Platinum Connected to make it easy for patients to follow advice from their dental practitioners in between check-ups for healthier and happier smiles.
Featuring Smart Sensor technology, Philips Sonicare FlexCare Platinum Connected tracks patients’ brushing in real time and syncs via Bluetooth® technology with the free Philips Sonicare app to create a personalized 3D Mouth Map, helping users identify missed trouble spots and guide to proper brushing technique. The new Smart Sensor technology provides feedback to help patients effectively reach more surfaces each time they brush. Philips Sonicare FlexCare Platinum Connected monitors the areas of the mouth without the use of a camera, giving users the freedom to move when brushing. A ‘Touch Up’ feature even prompts patients to go back to any missed spots immediately after a brushing session. Patients will be able to understand where and how to achieve better coverage, allowing for a precise clean and enjoyable experience.
• Location sensors show where users are brushing too little for better coverage
• Scrubbing sensors alert users to reduce scrubbing for optimized technique
• Pressure sensors alert when and where too much pressure is applied to protect gums
• SmartTimer ensures users are brushing for the dental professional recommended two minutes
• BrushPacer prompts users to move to another segment of their mouth
“At Philips, we are constantly looking to innovate and provide solutions using smart technology that seamlessly fits into people’s everyday lives,” said Alexander Harris, marketing director, Philips Oral Healthcare. “Working closely with dental practitioners, we have developed Philips Sonicare FlexCare Platinum Connected and Philips Sonicare app to provide patients with personalized guidance on their oral health routine to help them maintain a great clean in-between check-ups. This will provide better oral health outcomes in the long term and put dentist recommendations into practice for noticeable results.”
Patients can share their progress report with their dental professionals who can provide personalized advice via the ‘Focus Areas’ feature. This allows patients to set daily goals and track their progress while ensuring compliance with the dental professionals’ advice. With personalized coaching, tips and alerts from the app, brushing technique will improve over time.
“I see this as a homerun for the patient and for the dental professional alike.” said Dr. Richard Nagelberg, Philips key opinion leader and general dentist who has been practicing for more than 33 years. “The technology is as intuitive as the introduction of the e-book. The features are well thought-out and with the patient-facing components Philips Sonicare FlexCare Platinum Connected will help us all meet our end goals; better patient compliance and therefore better oral health. ”
Philips Sonicare FlexCare Platinum Connected has the same trusted technology from Philips Sonicare, so dental professionals know their patients are in good hands. The handle features three brushing modes at three levels of intensity, including a targeted three-minute DeepClean mode that delivers an exceptional clean and is clinically proven to improve gingival health in just two weeks. The handle works with the AdaptiveClean Brush Head, the only power toothbrush head with soft, flexible sides designed to conform to the shape of teeth and gums for up to four times more surface contact to effortlessly remove up to ten times more plaque in hard-to-reach areas.
To ensure patients are getting optimal results from their brush head, the Philips Sonicare app includes a smart brush head performance monitor to track and provide feedback on when to change the brush head to track effectiveness based on brushing habits. Dental professionals can finally feel confident about their patients’ oral healthcare once they leave the dental office.
The Philips Sonicare app is available in the Apple App store and Google Play.
[1] The Challenge of Oral Disease – A call for global action - See more at: http://www.fdiworldental.org/publications/oral-health-atlas/oral-health-atlas-(2015).aspx