DenMat recently announced new additions to its LumiSmile White Professional Whitening product line as well as a new brand platform for both its in-office and take-home solutions.
The platform, “Whitening for every smile,” reemphasizes the importance of whitening to a practice, according to a press release. It is designed to help get more patients to say yes to whitening, while also enabling dental professionals to deliver optimal results with minimal sensitivity at an affordable price.
The new platform includes DenMat’s Practice Building System, which features a bulk package with 50 individually wrapped, personalized whitening syringes and marketing materials, including patient brochures, counter cards and posters.
Other additions include a take-home option without fluoride that is available in the same concentrations and packaging as the current take-home offerings. The in-office system is now available as a combo kit, with take-home syringes for whitening touch-ups at home.
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