Milestone Scientific and Aseptico Form Strategic Alliance
Aseptico Named Exclusive Distributor of Milestone's Single Tooth Anesthesia (STA) System® in the United States and Canada; Aseptico and Milestone Announce Joint Marketing Initiatives to Drive U.S. and Canadian Sales.
Livingston, N.J. — Milestone Scientific Inc., the recognized leader in advanced, computer-controlled injection technologies, and Aseptico Inc., a leading designer and manufacturer of surgical, endodontic, and portable dental equipment that is distributed worldwide, today announced the formation of a strategic alliance, whereby Aseptico will serve as the exclusive distributor of Milestone's Single Tooth Anesthesia System® (STA System) and all related disposable items.
Aseptico and Milestone also announced a joint marketing initiative to drive sales in the United States and Canada. The marketing initiative will include participation in U.S. and Canadian dental shows, as well as pediatric dental shows; an active advertising initiative targeting major dental publications; and direct mailing campaigns to over 150,000 dentists across the U.S. and Canada.
Glenn Kazen, President of Aseptico, stated, "We are excited to partner with Milestone and look forward to aggressively expanding sales of the STA System across the United States and Canada. The STA System offers patients a truly pain free experience and represents the most advanced drug delivery system in the market. The product has mass appeal to the estimated 40 million plus dental phobics in the United States, as well as pediatric patients and adult patients that seek a more pleasurable dental experience. In addition to enhancing the patient experience, the STA System provides distinct benefits to the dentists, including faster onset of profound anesthesia, which allows the dentist to see significantly more patients due to shorter waiting time for onset of anesthesia. Overall, we believe the STA System will resonate extremely well with new and existing dental customers and reinforces our commitment to providing our dental customers with exclusive access to the most advanced and effective products on the market."
Leonard Osser, Chief Executive Officer of Milestone Scientific, commented, "Having served the dental market for over 36 years, Aseptico is an ideal partner for Milestone as they currently market their products to over 150,000 dentists across the United States and Canada and have well established sales channels. We see this partnership as a means to rapidly and cost-effectively deepen our penetration of the U.S. and Canadian dental markets. This partnership also allows us to focus greater resources internally on developing new medical applications for our computerized, drug delivery system. We look forward to working closely with the experienced team at Aseptico as we enter the next phase of our growth."