The Internet simultaneously makes April Fools’ Day a ton more fun and far less surprising.
It’s easy to put up a prank news release, a video joke or even an entirely remade website to have a bit of fun with people on the first day of April. But with the pace of information moving around the Web, it’s monumentally more difficult to truly fool people.
Of course that’s never stopped people from trying, and Google has made it a habit of leading the way. This year the company has a great one about YouTube shutting down so they can select a winning video, the launch of it smell-based search engine Google Nose and a host of other fun gags.
The dental industry is getting in on the fun as well. Clear Correct today announced its Phase Negative One clear misaligner system for people who don’t need orthodontia, but want the fun of wearing dental appliances.
However, the highest profile dental joke has to have come from Scope, which hit the Web late last week with the announcement of Scope Bacon Mouthwash. The product promises to provide “Breath that Sizzles” and the company created a wonderful video to introduce this flavor to the world.
It’s done in good fun, and the company promises that no pigs are harmed while making Scope Bacon Mouthwash. However, I think the joke might end up being on Scope. Whether or not the bacon craze has Jumped the Shark as much as the phrase Jumped the Shark already has might be up for debate, but there’s truly no shortage of bacon-related products in just about every product category, and Scope Bacon would fit right in.
If Bacon Scope actually exists, it’s likely to sell fairly well. If it doesn’t exist, Scope might be kicking themselves for teasing the public with this concept and not following through. After all, bacon-themed oral care products are really nothing new. The National Museum of Dentistry sells Bacon Floss and Bacon Flavored Toothpicks in its gift shop, and noted gag store Archie McPhee sells both of those plus Mr. Bacon’s Bacon-Flavored Toothpaste.
So Scope, you might want to step up to the plate and start working on a real formula for a mouthwash that leaves users with breath that sizzles. If you don’t someone else certainly will, because there’s a consumer public out there literally hungry for a way to start their day with bacony- fresh breath.