Monday, September 11, 2006
Dentalcompare, an online buyer's guide for dental professionals, today announced their partnership with Farran Media, parent company of Dentaltown and Hygienetown websites and magazines focused on building interactive dental communities among dental professionals, their colleagues and manufacturers. Farran Media offers dental professionals a unique opportunity to learn and share experiences through free online message board communities and forums, as well as personal referrals, press releases and online continuing education. The partnership would allow Dentaltown and Hygienetown users to access Dentalcompare's unbiased product directory, product reviews and technology spotlights directly from their websites and magazines.
Matthew McLean, COO, Dentalcompare, commented, "Our alliance with Farran Media demonstrates our commitment to furnish the best possible service to dental professionals. We believe in empowering dental professionals by providing thorough product information and editorial. By expanding our audience to the Dentaltown and Hygienetown visitors, we will be able to help an unprecedented number of dentists make informed purchasing decisions and find the best products for their practice."
Visitors accessing Dentalcompare product information through Dentaltown or Hygienetown can search and compare products without leaving the respective website. Dentalcompare's unique editorial content will also be searchable directly from the Dentaltown or Hygienetown websites and featured in product spotlights in the corresponding magazines.
Howard Farran, DDS, MBA, MAGD, Founder and CEO, said, "Our relationship with Dentalcompare underscores Farran Media's efforts to develop synergistic partnerships that enhance our content for the dental community. In this way, dental professionals who use Dentaltown or Hygienetown as their main source of referrals and information can also search and compare dental equipment and services easily through the Dentalcompare product directory. Our audience also benefits from Dentalcompare's in-depth technology spotlights written by dentists on a type of equipment, and unbiased reviews which include "the good, the bad, and the bottom line" for each product. Dentalcompare will truly be a welcome addition to the Dentaltown and Hygienetown websites and magazines."