His Goal: Putting the Tools for Success Directly on Dentists' Desktops
Dentalcompare, the Buyer's Guide for Dental Professionals, is excited to announce that Steven Diogo has joined the company as Editorial Director. In this new role, Steve will be in charge of developing online content that uniquely serves the needs of dentists and dental team members seeking to quickly and efficiently assess, purchase and implement the products, materials, technology and systems they need to succeed in today's rapidly changing dental environment.
Steve is an award-winning journalist who comes to Dentalcompare with more than 20 years of experience as an editor and reporter for several consumer and business-to-business publications, including almost a decade covering the dental industry with the Academy of General Dentistry and Advanstar Dental Media. In his most recent role, Steve was Editor in Chief of Dental Practice Report and Editorial Director of the market-leading publications, Dental Products Report, Dental Lab Products and Modern Hygienist. Under his leadership, these publications experienced significant growth and earned several of the top awards in business-to-business publishing.
"We are thrilled to have Steve leading our editorial operations," says Dentalcompare General Manager John Schwartz. "Steve is a gifted editor with a history of developing editorial brands that hit the perfect note with readers and advertisers, and I am excited to have his considerable skills focused on developing the Dentalcompare content platform. We are in the midst of a sea change in the way our industry disseminates and consumes information, from product data to practice management. Steve grasps this change and will create products that maximize these new delivery tools while embracing the clarity and context of traditional media."
"Any medium is only as valuable as its community of users allows it to be," Steve says. "My highest goal at Dentalcompare is to earn our users' trust and attention by tapping the unique capabilities of the Web to provide dentists and their teams with immediate answers to their practice and purchasing challenges, allowing them to focus their energy on providing care and building their practices.
"Dental professionals are too busy to be hunting for information through the traditional channels or sifting through irrelevant search results from mainstream search engines on the Web," Steve says. "Dentalcompare puts the tools for success right on dentists' desktops. By offering interactive product analysis, practice development intelligence and input from respected clinicians and industry leaders, Dentalcompare empowers dental professionals to make informed decisions on what suits their practice --not some generic, theoretical practice. That's the kind of empowerment only the Web can provide."