HENRY SCHEIN ANNOUNCES EXPANDED AND UPDATED CRITERION BRAND
CRITERION® Brand Now Offers a Comprehensive Line of Personal Protective Equipment (PPE) for Health Care Professionals in Stylish New Packaging
MELVILLE, N.Y. – Henry Schein, Inc. (Nasdaq: HSIC) announced today the expansion of the Company’s CRITERION® brand, which will now include a head-to-toe line of personal protective equipment (PPE), including protective eyewear, face masks, and other accessories.
Since the brand was established in 2003, CRITERION has continued to grow, providing health care professionals around the world with a high-quality, cost-effective line of gloves. To simplify PPE purchasing for dental and medical practices, CRITERION will become the brand for all other Henry Schein PPE products, including MaximaTM Masks and Maxi-GardTM Masks, Jackets, Lab Coats, and Protective Eyewear. In addition, the updated CRITERION brand will feature new packaging, with essential information such as the product color and size listed prominently on the box. While the name and packaging will look different, the quality product inside the box will remain the same.
“We at Henry Schein are continuously working to improve the customer experience, which is why we updated the CRITERION brand to help simplify the PPE purchasing process while maintaining the quality of our products that health care professionals have come to rely on,” said Mike Nelson, Vice President, Global Own Brand Strategy and Management. “With our top-selling gloves as the foundation of the brand, we are excited to offer head-to-toe PPE products to our customers under the CRITERION name.”
CRITERION is part of the global Henry Schein Brand portfolio of products. Delivering reliable quality and smart savings for health care professionals, the Henry Schein Brand portfolio includes a selection of brands and products available exclusively from Henry Schein, including ACCLEAN® and CRITERION.
For more information about the new CRITERION brand, please visit henryscheindental.com/criterion or www.henryschein.com/criterion.