Align Technology recently announced plans to expand its interactive brand experience pilot program, which was launched in 2017 to connect more patients with Invisalign doctors.
The company will add eight new locations in major U.S. cities in the fourth quarter of 2018, according to a press release. Invisalign Experience locations are based in high traffic mall or outdoor shopping environments to reach consumers where they shop, dine and play.
The first four Invisalign Experience locations in California, Pennsylvania and Maryland have shown progress since opening and have contributed to an increase in consumer interest in the orthodontic marketplace surrounding each location. Key performance metrics show Invisalign Experience locations can have a significant positive impact on overall Invisalign patient growth, even for dentists who are not directly participating in the program.
Through this program, interested consumers can easily connect with a local Invisalign doctor’s office of their choice. At each Invisalign experience location, consumers can “browse,” ask questions, and learn about Invisalign treatment and the benefits of straightening their teeth with clear aligners. Invisalign staff can answer questions about the Invisalign process and technology. Visitors receive a complimentary iTero intraoral 3D scan as well as a visual simulation of what their smile might look like after Invisalign treatment.
Invisalign Experience locations will be added in Texas, Illinois, Arizona, Colorado, Florida, and Massachusetts. They include:
- October 2018: Woodlands Mall, The Woodlands, Texas (Houston area)
- October 2018: Westfield Old Orchard, Skokie, Illinois (Chicago area)
- November 2018: Scottsdale Fashion Square, Scottsdale, Arizona
- November 2018: Park Meadows, Denver, Colorado
- November 2018: Stonebriar Centre, Frisco, Texas (Dallas area)
- December 2018: The Domain, Austin, Texas
- December 2018: Town Center at Boca Raton, Boca Raton, Florida
- December 2018: Natick Mall, Natick, Massachusetts
Align also plans to partner with Invisalign doctors in select U.S. cities who will pilot Invisalign Experience branded practices. These doctors will test new ways to reach consumers and connect them with Invisalign doctors. The pilot is intended to help doctors integrate consumer-friendly design and consultation workflow into their practices and test new Invisalign Experience branding and a consumer-focused approach to consultations and Invisalign treatment starts. It includes an initial digital scan and smile visualization with a scanner, and immediate appointments for walk-ins.
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