Midmark Corporation has a new look as the company launched a new brand identity to showcase the company's focus on helping dental, medical and veterinary professionals provide an optimized care experience while growing their value.
The new brand identity includes a new website, a new logo, a new corporate tagline, and more, according to a press release. The switch is being made as the company shifts its focus from just manufacturing equipment to serving as a complete clinical design partner for medical professionals.
Midmark's new direction is spelled out in the new tagline "Designing Better Care". The company aims to help create clinical spaces, with the right technology, products, and workflows to provide harmonious spaces conducive to improved clinical outcomes.
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