CareCredit and ADA Business Resources Extend Multi-Year Exclusive Endorsement Agreement
ADA Business Resources Continues to Recommend CareCredit to Member Dentists
COSTA MESA, Calif.– CareCredit, a leading health, wellness and personal care credit card, will continue to be the recommended patient financing option for members of the American Dental Association under an exclusive, seven-year endorsement agreement.
The extension agreement was recently completed with ADA Business Enterprises, Inc., the for-profit subsidiary of the American Dental Association that manages endorsements through their ADA Business Resources program. The ADA has nearly 128,000 active member dentists, which represents more than 60% of active dental providers nationwide.
ADA Business Resources has recommended CareCredit to ADA member doctors since 2001 and this agreement continues to help families manage their out-of-pocket dental expenses by providing flexible financing options that may not be covered by insurance.
The availability of financing can play an integral role in a patient’s decision-making process regarding healthcare needs. A CareCredit study found that more dental patients (67%) research financing options than the procedure itself (58%). The research also showed nearly half (49%) of respondents were very likely or extremely likely to apply for or use the CareCredit credit card if the cost of dental care increased to $1,000.¹
“We are honored to have had the privilege to serve ADA members for over 15 years,” said Doug Hammond, SVP, General Manager at CareCredit. “Research shows that dental patients want and need financing options, and it is our ongoing commitment to assist members and their teams by helping patients access care.”
ADA Business Resources continually evaluates the products and services they endorse against five key criteria: they must solve a proven member need, be an industry leader, hold a higher service standard, offer ADA members preferred pricing and support the ADA’s mission. This agreement signifies a long-standing relationship between CareCredit and the ADA Business Resources to bring financing options to dental patients.
“For over 15 years, CareCredit has continuously served our members with extraordinary customer service, a product that helps to further treatment acceptance and a deep, long-term involvement in our community,” said Dr. James E. Mercer, Chairman, Board of Directors, ADA Business Resources.
¹Path To Purchase Research, conducted for CareCredit by Rothstein Tauber, Inc., 2014.