Ultradent is partnering with the Crown Council’s Smiles for Life Foundation campaign where participating dentists will donate 100% of the proceeds from whitening procedures to benefit local and national children’s charities.
The campaign will involve the approximately 1,000 Crown Council dentists in the U.S. and Canada with Ultradent donating Opalescence whitening products for the clinicians to use in the program, according to a press release. The Smiles for Life Foundation campaign will run from March 1 through June 30 with 50% of the proceeds from whitening procedures going to a children’s charity in the participating dentist’s community and the other 50% going to national or global children’s charities.
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