Heraeus Kulzer Launches V-Smile™ Xylitol Chewing Gum and Mints
Products let practices capitalize on popularity and efficacy of natural sweetener xylitol
South Bend, Ind.—Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced the addition of V-Smile Xylitol Chewing Gum and Mints to its Venus White family of whitening and oral care products. The peppermint-flavored, breath-freshening, sugar-free gum and mints are 100 percent sweetened by the natural sweetener xylitol.
The new products join these existing products in the Venus White line:
- Venus White® Max in-office whitening
- Venus White® Pro take-home custom tray whitening
- Venus White® Ultra prefilled, disposable trays
- Venus White Teeth Whitening Touch Up Brush
- Venus White™ Whitening Toothpaste
- Venus Smile™ Oral Care Probiotic Mints
- Venus Smile®Lip Balm
“More and more of my patients are interested in healthier lifestyles, and many are in the habit of using gum or mints,” said Shannon Pace Brinker, CDA, CDD. “The timing couldn’t be better for Heraeus Kulzer to make these healthy, fresh-tasting new products available to our clientele.”
“V-Smile Xylitol Gum and Mints are natural additions to our product line given that a recent Hygienetown poll showed that 70 percent of hygienists now recommend xylitol to their patients,” said Amy Holmes, Venus White Product Manager. “Our Venus White family of products is designed to improve both patient care and practice revenues, and these new products effectively enhance the ability of our customers to achieve those goals.” Ms. Holmes also indicated that Heraeus Kulzer provides marketing support to its customers for not only these new oral care products, but for the entire product line.
One innovative form of this marketing support is the Venus Smile Store, which allows practices to effortlessly sell the company’s Venus White whitening and oral care products to their patients online. The program gives each dental practice its own personalized web store to which they can refer patients, conveniently generating incremental profits for the practice while improving patient access to professional whitening and oral care products.
To keep its customers up-to-date regarding product developments, special promotions, educational offerings and other value-added services, Heraeus is asking customers to share their email addresses. In return, customers can choose a free gift and will be entered to win an iPad Mini. Click here to sign up: http://mydental360.com/profile.
For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.