Sunstar Americas LAUNCHES NEW GUM® CRAYOLA™SQUEEZE-A-COLOR™ TOOTHPASTE
New Product Makes Brush Time Fun Time for Kids with Cool Colors & Children Approved Yummy Flavors
Chicago, IL — Sunstar Americas, Inc., a leading global oral healthcare company, today announced the launch of the GUM® Crayola™ Squeeze-A-Color™ Toothpaste, the latest addition to its comprehensive portfolio of children’s oral hygiene products. Available beginning in August 2013, Squeeze-A-Color Toothpaste joins the full line of GUMCrayola Toothbrushes and Flossers designed to make brushing a fun and healthy experience for children.
GUMCrayola Squeeze-A-Color Toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. each) with three non-staining colors and three yummy flavors - Blueberry Burst (blue), Melon Blast (red) and Jazzy Apple (green) - to keep children interested in the brushing experience. Safe for use by children ages 2+, the patent-pending small nozzle cap design of the tubes empowers kids to get creative by mixing and matching colors and flavors, while helping to reduce toothpaste messes, waste and encourage the use of the right amount of toothpaste. GUM® Crayola™ Squeeze-A-Color™ Toothpaste is not only fun to use, it also provides the dentist-recommended fluoride and other health benefits parents depend on, including a low-abrasive formula which gently cleans while strengthening young teeth and helping to prevent cavities.
“Getting kids to brush their teeth is always a challenge,” says Richard Demke, DDS, Senior Director of Technology & New Product Development at Sunstar Americas, Inc. “With the unique flavors and patent-pending design of the GUM Crayola Squeeze-A-Color Toothpaste, children will be inspired to find the fun in brushing and brushing will finally be a less stressful part of every parent’s day.”
All the GUMCrayola products are designed to provide a uniquely fun and engaging brushing experience for kids including the GUM Crayola Marker Toothbrush, GUM Crayola Timer Light Toothbrush, GUM Crayola Pip-Squeaks Twinpack Toothbrush, GUM Crayola Power Toothbrush and GUM Crayola Kids’ Flossers.
The GUM Crayola Squeeze-A-Color Toothpaste will be available for the suggested retail price of $3.99 – $4.99 at select national retailers and online at www.GUMbrand.com in August 2013. To learn more about the GUM Crayola Squeeze-A-Color Toothpaste and other products, please visit www.GUMbrand.com.