1-800-DENTIST announced a major consumer marketing push in conjunction with a new targeted pricing program to encourage dental practices to participate in the company’s patient lead generation services.
The $50 million consumer-focused advertising campaign is designed to reach into new markets and is already attracting prospective patients looking for a local dentist, according to a press release. This push is accompanied by new pricing for dental practices that is based on local patient need. Under the targeted pricing program, dental practices receive qualified patient leads at a cost based on demand in the area.
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