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| Company | Colgate Oral Pharmaceuticals | DenMat | Oral-B Laboratories | Oral-B Laboratories | Oral-B Laboratories |
| Item | Colgate® Plaqless Pro | Rotadent Contour Powered Toothbrush | Oral -B Stages Power Toothbrush | Oral-B GENIUS X with Artificial Intelligence | Oral-B iO |
| Price | Inquire | Inquire | Inquire | Inquire | Inquire |
| Description | The Colgate® Plaqless Pro smart electric toothbrush features new optic sensor technology that detects biofilm buildup in the mouth so it can be | Not Available | A rotating PowerHead surrounds each tooth, helping kids brush their best. | The GENIUS X with Artificial Intelligence (AI) helps users brush the right amount of time without too much pressure, regardless of brushing style. | The Oral-B iO features a frictionless magnetic drive that distributes energy more efficiently to the tips of the bristles for a smooth and quiet |
| Timer | Users can see when they need to brush longer in one area of their mouth as well as when all the biofilm buildup has been removed. A blue light indicates when buildup has been found and a white light indicates it’s time to move on. | Not Available | No | Yes | Counts up for two minutes |
| Indicated for Adults or Children | Adults | Not Available | Children | Adults | Adults |
| Cleaning Method | The Colgate Connect App pairs to the brush via Bluetooth technology. The sensors embedded in the toothbrush handle create a comprehensive map of the user's mouth. Users can consult the app when they brush to see exactly where they brushed, where they missed and if an area they brushed is truly clean. The app also provides instant brushing feedback, personalized data, coaching and oral care tips. | Not Available | Manual
Power | Sensors monitor pressure, track brushing time and detect the toothbrush’s location and orientation. Data is sent to the Oral-B app, which uses the AI algorithm to identify where users are brushing in real time. Using the knowledge of thousands of human brushing behaviors, the algorithm can assess brushing styles and coach users to adopt better habits. | A smart pressure sensor keeps users from brushing too hard. |
| Brush Bristle Design | Not Available | Not Available | CrissCross bristles | Round brush head with a three-movement combination, oscillate, rotate and pulsate, to effectively remove plaque. | The linear magnetic drive produces controlled, harmonious movements to transfer more energy directly to the bristle tips, while the redesigned brush heads combine oscillating, rotating movements with micro-vibrations. The brush head features twisted bristles and is reinforced with high-density tuft-in-tuft configuration. |
| Settings Available | Not Available | Not Available | No | 6 cleaning modes | 7 brushing modes |
| Battery Indicator | Not Available | Not Available | No | Not Available | Not Available |
| Other Available Attachments | Not Available | Not Available | Disney-Shaped Handle | Not Available | An intuitive user interface greets users while also providing coaching and motivation throughout the two-minute brushing session. The brush also offers artificial intelligence tracking via an app. |
| Travel Features | Not Available | Not Available | No | Not Available | Comes with a travel case and refill holder. |
| Recharge Base or Batteries | Not Available | Not Available | Batteries | Lithium-ion battery charge lasts two weeks. | Battery. A magnetic charger provides a full charge in three hours. |
| Get Info | Not Available | Not Available | Not Available | Not Available | Not Available |