Dentalcompare
Clinical Director
While digital dentistry seemed to be a huge part of the recent ADA convention, Oral-B reminded us that sometimes the simplest of devices are still important in dentistry.
They just released a new brush head design, expanding beyond the normal round oscillating head they have had for years. The new design is called Deep Sweep, and it has a segmented set of bristles that sweep back and forth.
There are a few things that make this latest product release from Oral-B compelling.
- They are working on educating dentists first instead of going directly to the consumer. If I understand a product or technology better, I am definitely more likely to recommend it to my patients as an addition to their regular home care.
- They did their homework. The Deep Sweep has several research articles behind it prove its efficacy. This isn't, "We are the best brush out there" marketing. They’re making an evidence-based recommendation to clinicians with the hope that we will share that message.
- It's backwards compatible. These days, it seems like every new product upgrade requires spending more time, energy, and money to use because there’s a new connection, new software or a new adapter required.
The Deep Sweep works with any existing Oral-B motor. Plus, it allows different family members to choose the brush head they like best.
You can check out the rest of the product specs as well as links to the research here.