Heraeus Gives Practices Their Own Online “Venus Smile Stores” to Improve Patient Access to Whitening and Oral Care Products
Allows dental practices to conveniently sell whitening and oral care products to patients
South Bend, Ind. —Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced today the national launch of the Venus Smile Store, which allows practices to effortlessly sell the company’s Venus whitening and oral care products to their patients online. The program gives each dental practice its own personalized web store to which they can refer patients, conveniently generating incremental profits for the practice while improving patient access to professional whitening and oral care products.
Heraeus manages the website for the practice, which receives a portion of the profit from product sales generated through the practice’s website. Heraeus also processes patient credit card payments and fulfills all online orders on behalf of the practice by shipping directly to the patient. This unique process relieves the practice of having to deal with the hassles of inventory management and sales tax administration.
Other services provided by Heraeus to support each practice’s Venus Smile Store:
- A personalized web store on the VenusSmileStore.com site with a web address that is unique to the practice (e.g., www.venussmilestore.com/drpratt).
- Access to custom literature and email campaigns to help the practice drive patient traffic to its web store.
- Personalized handouts with the practice’s Venus Smile Store web address to make it easy for patients to reorder.
- Newsletters emailed to the practice with marketing tips and product offers.
- Access to educational opportunities.
Products available for sale to patients through the online Venus Smile Store: Venus White Ultra Pre-filled Whitening Trays; Venus White Teeth Whitening Touch Up Brush; Venus White Whitening Toothpaste; Venus Smile Lip Balm and Venus Smile Oral Care Probiotic Mints. Dental practices may purchase all of these products, as is the case with all Heraeus products, from their authorized Heraeus dealer.
“We are very excited about the ability of the Venus Smile Store to generate badly-needed incremental revenues to our valued customers and to keep them top-of-mind with their patients,” said Nicole Turner, Director of Marketing for Heraeus. “In addition, the Venus Smile Store can improve patient compliance since ordering product refills online is much more convenient, and likely, than making a special trip to the dental practice.”
Dental practices interested in learning more about how to create their own Venus Smile Store website should contact their Heraeus sales representative at (800) 431-1785.
To keep its customers up-to-date regarding product developments, special promotions, educational offerings and other value-added services, Heraeus is asking customers to share their email addresses. In return, customers can choose a free gift. Click here to sign up: http://heraeusdentalusa.com/signup.
For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.