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Advertising and Promotional Specifications
Below is a listing of links to Advertising and Promotional Specifications: New Products Promotion - Technology Spotlight - E-mail Alerts Sponsorship - Promotions - Quick Picks - Events - Rich Media "IMU" Rectangles - Skyscraper Advertisement - Product Showcases - Targeted Opt-in E-mail Blast

Dentalcompare Product Listing & Advertising Sales

Phone: 650.267.5030
E-mail: sales@dentalcompare.com

New Products Promotion

Size:

144w x 144h pixels

File Format

JPEG

Text Description:

Word Count: 125 words (text only, no symbols or bullet points)
Subject: Editorial product description detailing technology, application, specifications, etc.
File Format: MS Word Document or Email

File Size:

200k or less

Subject:

Product image on white background. Please do not include any advertising or promotional type.

Deadlines:

All campaigns (new or existing): Two business days prior to start date. Any image not conforming to the above specifications will not be placed online and will result in delayed start dates.

Submissions:

Please send e-mail to ads@dentalcompare.com and choose one of two options: Send GIF images and HTML files as an attachment; or Post files to a WWW page or FTP site and send location via e-mail.

Sample of New Products Promotion:

Technology Spotlight

Size:

144w x 144h pixels

File Size:

200k or less

File Format:

JPEG

Subject:

Product image only. Please do not include advertising any promotional type.

Deadlines:

All campaigns (new or existing): Two business days prior to start date. Any image not conforming to the above specifications will not be placed online and will result in delayed start dates. Submissions: Please send e-mail to ads@dentalcompare.com and choose one of two options: Send GIF images and HTML files as an attachment; or Post files to a WWW page or FTP site and send location via e-mail.

Sample of Technology Spotlight Intro:

Sample of Technology Spotlight Article:

E-mail Alerts Sponsorship

A) Text Description
Word Count: 80 words
Subject: Promotional message of product or company with URL link to supplier home page or product page
File Format: MS Word Document or Email

B) Image
Size: 144 maximum width, 72 maximum height
File Size: 50k
File Format: EPS of supplier logo (JPEG option)

Example:

Dentrix Dental Practice Management Software
As with most practice management software there is more than enough programs to use to keep you busy. The entire system can run all departments and system operations for the entire office. Almost every imaginable protocol or function needed to operate an office is within the Dentrix system. The program will run your office from basic scheduling, accounting, to tracking your lab cases. These important aspects of practice management are only about 30% of all the different systems this program can do for you.
More Information http://wwww.dentalcompare.com/gonl.asp?ltid=20&id=7

Sponsorship Guidelines

Promotions (featured in Dentalcompare E-mail Newsletters)

A) Text Description
Word Count: 80 words
Subject: Promotional message of product or company with URL link to supplier home page or product page
File Format: MS Word Document or Email

B) Image
Size: 144 maximum width, 72 maximum height
File Size: 50k
File Format: EPS of supplier logo (JPEG option)

Example: (scroll to see)

http://www.dentalcompare.com/newsletters/12.asp

Dentrix Dental Practice Management Software

Quick Picks

MULTIPLE VENDOR
A) Text Description
Word Count: 75 words
Subject: Editorial description placed at the top of the Quick Compare detailing technology, application, etc. of the products
File Format: MS Word Document or E-mail

B) Images
Number: 3-4 depending on number of products
Size: 125 px (width) x 125 px (height)
File Size: 50k maximum (each image)
File Format: JPEG

Example:

http://www.dentalcompare.com/quickpicks.asp?qpid=15&headerid=0

Events

A) Text Description
Word Count: 50 words (promotional message describing event)
Also Include: Name of event, dates of event, location of event (including convention center, city, state, and country), and link to event page or registration page
File Format: MS Word Document or Email

B) Image
Event/Company Logo, 110 maximum width, 80 maximum height
File Size: 50k
File Format: EPS of supplier logo (JPEG option)

Example:

American Dental Association Annual Session and Technical Exhibition We invite you to attend the 146th American Dental Association Annual Session and Technical Exhibition held Thursday, October 6Sunday, October 9, 2005 at the Pennsylvania Convention Center.
Philadelphia, PA USA
October 6 - 9, 2005

More Information http://www.ada.org/prof/events/session/index.asp

Rich Media "IMU" Rectangles

Size:

336w x 280h pixels

File Size:

30k or less

File Format:

Macromedia Flash File, compatible with Flash Version 5. Please include both the .fla and .swf files.

Animation:

Looping must be set within the timeline of the flash file not as a publish, html setting. To do this the action of any last frame should be "If Frame Is Loaded" "Go To" Frame 1.

Linking URL:

An active URL must be provided and cannot exceed 128 characters.

Alt Text:

Must be provided and cannot exceed 25 characters.

Testing:

All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape and Internet Explorer.

Deadlines:

All campaigns (new or existing): Two business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.

Submissions:

Please send e-mail to ads@dentalcompare.com and choose one of two options: Send GIF images and HTML files as an attachment; or Post files to a WWW page or FTP site and send location via e-mail.

Misc:

Please use a black border around ad whenever possible, especially when the ad has lighter colored backgrounds which blend into our gray at left or white in center.

Skyscraper Advertisement

Size:	120w x 600h pixels
File Size:	40.0K or less for static or animated GIF
File Type:	GIF or Flash formats accepted. If the ad unit is built in Flash, include both the .fla and .swf files. Flash media must be compatible with Flash Version 5
Animation:	Loop no more than four times with a refresh time of no less than two seconds.
Linking URL:	An active URL must be provided and cannot exceed 128 characters.
Alt Text:	Must be provided and cannot exceed 25 characters.
Testing:	All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape and Internet Explorer.
Deadlines:	All campaigns (new or existing): Two business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.
Submissions:	Please send e-mail to ads@dentalcompare.com and choose one of two options: Send GIF images and HTML files as an attachment; or Post files to a WWW page or FTP site and send location via e-mail.
Misc:	Please use a black border around ad whenever possible, especially when the ad has lighter colored backgrounds which blend into our gray at left or white in center.

Product Showcases

A) Text Description
Word Count: up to 500 words
Subject: Editorial product description detailing technology, application, specifications, etc.
File Format: MS Word Document or E-mail

B) Images
Description: 4-5 different images of the product
Size: 340 px (width) x 200 px (height)
File Size: any
File Format: JPEG or GIF
Subject: Product image on white background. Please do not include any advertising or promotional type.

Example:

http://www.dentalcompare.com/showcase.asp?showcaseid=19&headerid=0

Targeted Opt-in E-mail Blast

Below are general guidelines for constructing more successful opt-in e-mail blasts. While there are exceptions, the guidelines listed here apply to almost all e-mail blasts.

HTML Design

The e-mail should be designed so a user with a mid-size computer screen does not need to scroll down to view all the information. Users will often not scroll down the screen, so containing all the information in a smaller space is preferable. The company's webpage (which is linked to from the e-mail) will provide additional product information, along with ordering information.
The maximum width of the e-mail should be either set as a percentage or as 600 pixels or less. If the e-mail is too wide, viewers will have to scroll horizontally which is not user-friendly. In addition, important information may be hidden if not all of the e-mail is clearly visible.
The HTML file should be 40k or less in size. No image contained in the HTML should be greater than 20k in file size. This ensures that the e-mail will load quickly for users on a slower connection as well as on a fast one.
Colors used in the HTML should be web-safe and complimentary to any images used. Glaring colors can detract from the overall look of the e-mail and be distracting to the viewer.
The HTML file should be carefully checked to ensure that it renders without a problem. Very simple, clean html will help the opt-in to render well in as many different e-mail servers as possible.

Image Specifications (for images used in HTML)

Size: Up to 20k
File Format: JPEG or GIF

While this is not a complete list, please avoid the following words whenever possible as they trigger spam blockers:

click here
free
free sample
special offer
win
sweepstakes
top numbers (e.g. top 5 reasons)

Dentalcompare Product Listing & Advertising Sales

Phone: 650.267.5030
E-mail: sales@dentalcompare.com


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