Dentsply Sirona is supporting Smile Train, the world’s largest cleft-focused organization, by setting a Guinness World Record™ for the largest photo album of smiling mouths.
The campaign kicks off this month, which is National Cleft and Craniofacial Awareness and Prevention Month, and will end on October 6, World Smile Day, according to a press release. Dentsply Sirona will donate $20,000 to Smile Train once the title is earned.
To set the record, the campaign needs more than 20,000 people to submit photos to the online album. Anyone 13 and older can participate by uploading a photo here.
The goal of the campaign is not only to set a new record, but to raise awareness about clefts and the work that Smile Train and Dentsply Sirona do to help children and all people with clefts around the world.
“We’re passionate about smiles because we know what a serious business they are,” Smile Train President and CEO Susannah Schaefer said, according to the release. “As an organization that supports free cleft surgeries and comprehensive cleft care, including oral health care, we are embarking on a global effort to honor all smiles by setting a world record.”
In partnership with Smile Train and the FDI World Dental Federation, Dentsply Sirona supported the development of the first global standard protocols for digitalized cleft treatment as well as a clinical education course that offers cleft professionals in-depth training on digital cleft care protocols, and support integrating digital technologies into their treatment plans. These new protocols make the treatment process easier for patients and their families and will support cleft professionals in advancing cleft care.
“We are proud to help shine a light on the important work that Smile Train does to help children and all people with clefts around the world,” said Erania Brackett, senior vice president orthodontic aligner solutions & customer experience and head of sustainability at Dentsply Sirona, according to the release. “I am excited to see our global community rally together for an ambitious campaign to set a Guinness World Record™ and to see the beautiful diversity of thousands of smiles from people all over the world in support of an amazing cause.”
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