Colgate-Palmolive and 3Shape recently introduced the Colgate Illuminator, a tailored-to-patient tooth whitening tool that allows for more accurate consultations while also enhancing the patient experience.
The in-clinic predictive tool, a result of a partnership between the two companies, shows personalized results for patients using Colgate’s whitening product, Colgate Optic White Professional, according to a press release.
Dentists can access Colgate Illuminator through the 3Shape Unite digital dentistry platform. From there, dentists can provide patients with a scan that conveys a simulation of the predicted outcome from the whitening treatment.
3Shape’s new software is available as an in-clinic app and employs an evidence-based algorithm to display an interactive “before and after” patient photo. The process takes a few seconds and, based on a patient’s age and teeth shade, the 3Shape software provides a predictive preview of how the teeth will look after treatment.
“Colgate’s incredible whitening solution is now paired with 3Shape’s market-leading software and integrated into the groundbreaking 3Shape Unite platform,” 3Shape CEO Jakob Just-Bomholt said, according to the release. “We’ve created a smile whitening simulation tool that has the potential to really help ease patients’ aesthetic concerns: it’s fast and powerful. We believe that partnerships like this are the way forward when advancing patient care and improving the patient experience.”
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