New Philips Sonicare 9900 Prestige launches in the US dental professional channel
Philips Sonicare 9900 Prestige senses patients’ brushing styles and adapts as they clean to provide an optimized and personalized experience
Stamford, Conn. – Philips Sonicare 9900 Prestige, from the number one dental professional recommended power toothbrush brand, launches to the United States dental professional community in July. Harnessing artificial intelligence to create an effective and completely personalized brushing experience, the power toothbrush is designed around patients’ unique brushing habits, sensing brushing style and adapting as they clean to provide an optimum, personalized cleaning experience. It even removes up to 20 times more plaque*, up to 100% less stains in less than two days† and up to 15 times healthier gingiva‡.
As patients brush, SenseIQ technology senses, adapts and cares for their teeth and gingiva, offering a customized brushing experience with real time feedback. Philips Sonicare 9900 Prestige uses sensors to detect the pressure patients apply, the cleaning motion they use and the coverage they achieve, up to 100 times per second. It then adapts automatically by adjusting intensity when it senses patients pushing too hard, to help prevent gingival damage.
“We are thrilled to introduce this innovation, which goes hand in hand with the Philips Oral Healthcare mission of improving lives and ease of oral healthcare,” said Rafael Viestel da Silva, Marketing Director. “Through technology, innovation and clinical research, Philips Sonicare 9900 Prestige is proven to help enhance patients’ oral health without adding steps to their care routine. It marries ease of use with impact on both oral and overall health.”
The new Premium All-in-One brush head is designed to brush away plaque, remove stains and care for gingiva in one solution. Studies show that Philips Sonicare 9900 Prestige power toothbrush and Premium All-in-One brush head resulted in statistically significant reductions in surface plaque, gingival bleeding and gingival inflammation compared to manual toothbrushing in a six-week study.§ i The Premium All-in-One brush head also demonstrated superiority in stain removal.
Philips Sonicare technology is designed to improve patients’ brushing habits over time and brush away plaque gently and effectively, by creating up to 62,000 bristle movements per brushing cycle and dynamic fluid action to help clean hard-to-reach areas, leaving their mouth feeling exceptionally fresh and clean.
Patients can also pair Philips Sonicare 9900 Prestige with the Philips Sonicare app, available for free download in the App Store and Google Play Store. The Philips Sonicare app is powered by artificial intelligence and offers patients real-time guidance, feedback on pressure, cleaning motion, duration and frequency. It also provides users with progress reporting throughout the day, week, month and year; personalized brushing recommendations to show patients how to achieve their best oral health; and auto syncing so that brushing data is always up to date.
Philips Sonicare 9900 Prestige helps to care for patients’ holistic oral health by cleaning and whitening teeth, protecting patients’ gingiva and helping them achieve better brushing over time.
Contact your local sales representative or visit PhilipsOralHealthcare.com for more information and pricing on the new innovation.
* Versus a manual toothbrush in a clinical study
† Versus a manual toothbrush in a lab test
‡ Versus a manual toothbrush in six weeks in a clinical study
§ Vs. a manual toothbrush
** Vs. a manual toothbrush