Microcopy’s Continued Commitment to the Fight Against Breast Cancer
Raising Breast Cancer Awareness
Kennesaw, Georgia—For the 3rd consecutive year Microcopy, a leader in the design and development of innovative products for the dental industry, has finished 2016 on a positive note. Microcopy ended the year with its 3rd annual “Pink to Make You Think” campaign. Just as we did in years past, our industry-leading NeoDrys saliva absorbents go PINK to promote breast cancer awareness. A portion of the sales of all pink NeoDrys from the months of October through December are donated to the American Cancer Society.
For over 100 years, the American Cancer Society has worked relentlessly to eliminate cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.
According to BreastCancer.org about 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime. In 2017, an estimated 255,180 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 63,410 new cases of non-invasive (in situ) breast cancer. “Too many women are affected by this disease. That is why this campaign is so important to us, the fight to end breast cancer starts with one commitment.” said Heather Siler, Marketing Manager for the program. Microcopy plans to run the campaign again in the latter part of 2017 and hopes the proceeds will be even greater! Together we can make a difference.