Microcopy ended 2015 with its second annual “Pink to Make You Think” campaign, which is designed to support the fight against breast cancer.
The company raised awareness by turning their NeoDrys saliva absorbents pink and donating a portion of their sales to the American Cancer Society, according to a press release. Sales were much higher than anticipated during the campaign, which ran from October to December, enabling Microcopy to make a substantial donation.
Microcopy plans to run the campaign again at the end of 2016.
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Microcopy’s Commitment to the Fight Against Breast Cancer
Raising Breast Cancer Awareness
Kennesaw, Georgia—Microcopy, a leader in the design and development of innovative products for the dental industry, is closing out 2015 on a positive note that also benefits the American Cancer Society. Microcopy ended the year with its 2nd annual “Pink to Make You Think” campaign. Just as we did in 2014, we turned our industry-leading NeoDrys saliva absorbents PINK to raise awareness and support the fight against breast cancer. Due to the tremendous support from the dental community, sales were much higher than anticipated and we were able to provide a substantial donation to the American Cancer Society to benefit breast cancer awareness.
“Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation. Research and development can change the world when it comes to early diagnosis, treatment and prevention.
That is why this campaign is so important to us,” said Heather Siler, Associate Marketing Manager for the program. Microcopy plans to run the campaign again in the latter part of 2016 and hopes the proceeds will be even larger! Together we can make a difference.